CTRL
CTRL is an emerging night club founded in Springfield, MO. Occupying the defunct location of the legendary nightclub Zan, CTRL presents itself as the “new era” for the dwindling nightlife scene in the area.
Project Overview:
Aden, the co-owner of the club and my contact, had a few key concerns that were integral to address in the visual solutions I would be working on. Given the initial look of the building being repurposed from another business, in-person visibility for walking traffic was his first concern. Secondarily, Aden relayed concerns about the purposeful, but mysterious rollout being confusing for potential patrons. Addressing this, we settled on a print component being integral to the success of this project.
Problems
✗ Limited information for walking traffic
✗ Mysterious rollout causing confusion
Solutions
✓ High-contrast and hyper-legible type
✓ Clear schedule and representative visuals
Solution One: Printed Poster
Solution Two: Digital
